Seemingly out of nowhere, Panache Cruises announced themselves to the world on July 6th. We’ll forgive you if this news is a total surprise to you; it’s not every day that you hear about a new cruise company being formed, let alone during a pandemic. Regardless, it’s exciting, so here’s a quick rundown on all the details we have so far.
What is it?
Good question! Panache Cruises isn’t a cruise line itself. They aren’t a company with their own fleet, and they won’t be running their own itineraries. Instead, they are planning to function more as a cruise-specific travel agency. Customers will be able to contact Panache for help with booking on any of the cruise lines that have made deals with Panache. They also plan to be available 24/7, which is a plus.
Which cruise lines are they working with?
There are many different cruise lines that you’ll be able to book with via Panache. You’ll recognize plenty of the luxury lines that they are collaborating with, including Oceania, Silversea, Crystal, Regent, Celebrity, and Seabourn. Of course, that’s not all, as they also have deals with Emerald Waterways, Azamara, Hurtigruten, Scenic, Uniworld, Riviera, Avalon, Aurora Expeditions and SeaDream Yacht Club. This collection of cruise lines, both popular and lesser-known, makes it so that Panache will be catering to all different sectors of the luxury market.
Who is Panache?
Panache Cruises can mainly be considered a project by a man named James Cole. Cole has previously worked with Cruise118, a booking company that has good reviews from users despite being relatively small. Aside from him, Panache is made up of 15 employees, and they hope to build to over 100 over the next few years.
During a pandemic?
Yeah, we’re with you on this one, it sounds a bit weird to start a brand new company right now. Cole has specifically responded to this question, saying that although it doesn’t make much sense in the short term, it is instead “about what will be happening in three, five or ten years from now, at which time the cruise industry will be bigger, more innovative and even that it’s ever been.” This statement speaks to Panache’s overall mission, which is to slowly grow to be a major force within the industry. Ultimately, they hope to be “the UK’s leading distributor of luxury cruises by 2025,” as per Cruise Trade News.
That’s a lofty goal, but we’d like to see it happen. With the cruise lines they’re currently working with, we have no doubt that this company will quickly become a big deal.