Millennials, even if they haven’t set out to do so, have slowly influenced the cruise industry. As Baby Boomers age, companies look to millennials, the next largest population group in size, to fill the gap. And with the following millennial-friendly cruise benefits, they just might do that.
Experience Over Observation
More and more, cruise ships are turning to enhanced experiences to draw younger passengers and keep them coming back.
Our grandparents probably never imagined sky-diving, rock climbing or zip-lining at sea, to say nothing of roller coaster, go-karts, and surf simulators. And while the previous generations of cruisers enjoyed all the things they could see, today’s passengers enjoy excursions that focus on things they can do.
A Budget-Friendly Vacation
There has been a glut of news stories recently about how millennials don’t have as much disposable income as their parents did at that same age. But cruising still allows millennials to take an exciting trip, where they feel like they can have an upscale experience for minimal cost. Meals are included, as are many ship-board activities. Meanwhile, with what other travel method can you visit multiple destinations affordably?
Yes, believe it or not, millennials are credited as being the reason why many cruise ship companies are improving their wifi access at sea. Whether it’s for working remotely while on vacation or uploading that latest photos and commentary to social media, the online experience while at sea has improved dramatically over the last few years. Not only that, but Internet access packages while at sea have also improved dramatically in price.
Greater Authenticity in Excursion Choices
It’s commonly reported that millennials prefer their experiences to be authentic. And many cruise ship excursions allow them to do just that. Whether it’s visiting historical landmarks and learning more about them from indigenous peoples’ descendants while in ports of call or learning by doing in sushi-making, cupcake decorating, and other classes on board the ship, there’s something for everyone to immerse themselves in.
Cruise ship companies have a lot riding on the next big generation of potential cruise ship travelers once the Baby Boomers start decreasing in passenger numbers. For that reason, many companies are trying to capture millennials’ attention with improved amenities. But even if you’re not a millennial, you can benefit from these upgrades and enhancements on your own cruise ship vacation.