LEGOS and cruises. Is there a better combination? We say no. We’re lifetime fans of those colorful bricks (except for when we step on them, but let’s not talk about that right now), and that’s why we’re so excited to hear that AIDA is incorporating the brand into one of their ships. If you’re curious about this new shopping experience, we’ve got all the details that you need!
A stand-alone LEGO store
Here’s the news that has everyone blowing the dust off their old LEGO sets. AIDA opened up a stand-alone LEGO store on AIDAprima, one of their ships. The cruise line celebrated the new store’s grand opening on September 25th, and it was attended by executives from both companies. The shop has all the classic LEGO sub-brands that we know and love. The only thing that it seems to be missing is some cruise-specific sets. Maybe that will be the next phase of the AIDA and LEGO collaboration? Probably not, but we can dream, right? The store is 75 square meters and features a human-sized LEGO mascot to make the shopping experience that much more immersive.
A commitment to families
For AIDA, this new storefront is an extension of their family-friendly brand identity. LEGO is a series of toys that are loved by all age groups, and the bricks are particularly popular as a way for families to bond while building together. The Senior Vice President of Guest Experiences at AIDA spoke about this, saying the following: “We are once again underlining our family friendliness and our commitment to the needs of our guests with a range of timeless products for all generations.” We like the sound of that! It seems like the two brands are a great fit for each other. We can only imagine how many happy kids are going to rush to shop here!
The future for AIDA
The LEGO store is just one of AIDA’s moves to keep themselves modern and exciting. The next innovation on deck for the cruise line is the new AIDAcosma, a brand new ship that is set to debut this December. At 183,858 tons, it will be a sister ship to AIDAnova, the company’s current biggest vessel. AIDAcosma is being introduced as the “cruise ship of the future” by Meyer Werft, the company that built it. It will also use liquefied natural gas, just like AIDAnova, making it much more environmentally-friendly than the average ship.
AIDA is one of the coolest cruise lines out there right now, and we’re excited to see them partnering up with a brand like LEGO. While we wait to go check the shop out ourselves, we’re gonna go find our old BIONICLES.