Tag: millennial

  • How Millennials are Changing Cruising

    How Millennials are Changing Cruising

    Millennials, even if they haven’t set out to do so, have slowly influenced the cruise industry. As Baby Boomers age, companies look to millennials, the next largest population group in size, to fill the gap. And with the following millennial-friendly cruise benefits, they just might do that.

    Experience Over Observation

    More and more, cruise ships are turning to enhanced experiences to draw younger passengers and keep them coming back.

    Our grandparents probably never imagined sky-diving, rock climbing or zip-lining at sea, to say nothing of roller coaster, go-karts, and surf simulators. And while the previous generations of cruisers enjoyed all the things they could see, today’s passengers enjoy excursions that focus on things they can do.

    A Budget-Friendly Vacation

    There has been a glut of news stories recently about how millennials don’t have as much disposable income as their parents did at that same age. But cruising still allows millennials to take an exciting trip, where they feel like they can have an upscale experience for minimal cost. Meals are included, as are many ship-board activities. Meanwhile, with what other travel method can you visit multiple destinations affordably?

    Improved Wifi

    Yes, believe it or not, millennials are credited as being the reason why many cruise ship companies are improving their wifi access at sea. Whether it’s for working remotely while on vacation or uploading that latest photos and commentary to social media, the online experience while at sea has improved dramatically over the last few years. Not only that, but Internet access packages while at sea have also improved dramatically in price.

    Greater Authenticity in Excursion Choices

    It’s commonly reported that millennials prefer their experiences to be authentic. And many cruise ship excursions allow them to do just that. Whether it’s visiting historical landmarks and learning more about them from indigenous peoples’ descendants while in ports of call or learning by doing in sushi-making, cupcake decorating, and other classes on board the ship, there’s something for everyone to immerse themselves in.

    Cruise ship companies have a lot riding on the next big generation of potential cruise ship travelers once the Baby Boomers start decreasing in passenger numbers. For that reason, many companies are trying to capture millennials’ attention with improved amenities. But even if you’re not a millennial, you can benefit from these upgrades and enhancements on your own cruise ship vacation.

  • A River Cruise For Millennials

    A River Cruise For Millennials

    River cruises have always been a favorite type of travel for those who want to experience more than just a cursory view of a few ports of call. But these trips often catered to early risers and those who were a bit older. The sedate morning outings simply do not mesh with the lifestyle or the desires of millennials. However, U by Uniworld has changed the way 21 to 45-year-olds look at a river cruise.

    Millennials are an inquisitive group who want to have the time to make a personal connection with destinations. And this could be in the form of a bike tour, an adventure outing or taking a class in mixology at a great local establishment. But the one thing that millennials don’t want to do is jump out of bed at 6 a.m. to get on a tour bus packed with hundreds of other passengers. So U has tailored the entire vacation to this hip group of travelers. Excursions are often scheduled for later morning or early afternoon departures, and most are for small groups with varied interests.

    The fresh new approach to river cruises starts with the length of time spent in ports of call. Many cruise lines will work to cram as many stops as possible into the cruise itinerary. But U is happy to offer a more laid-back schedule. A typical 8-day Rhine tour visits seven cities which includes the port of departure and the port at which passengers disembark. What this offers passengers is the opportunity to experience the nightlife in many of the host cities.

    The next big difference is in the entertainment options offered onboard the vessel. Gone are the nightclubs, bars, and casinos which have been replaced by activities such as a silent disco where you can listen to the DJ with headphones or chat with your friends. The key is that the choice is up to you. You might also decide to take part in a yoga class, try your hand at painting on the top deck as the staff offers a variety of wines for your enjoyment, or just relax on a deck to read, reflect and relax. And unlike many of the ocean cruises, you will never need to worry about connectivity. WiFi is complimentary and widely accessible.

    River cruises are no longer just for the senior crowd who wants to tour museums and ruins in the morning and be back onboard the ship in time for a light lunch and a nap before an early bird dinner. Millennials will feel right at home on the new U by Uniworld.

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